The extraordinary has become reality with Spider-Man: Brand New Day. Its trailer, released on March 17, crossed one billion views in just four days, becoming the first movie trailer in history to reach this figure. Tom Holland’s fourth MCU outing as Peter Parker has generated an absolutely unprecedented level of global audience engagement that has stunned the entertainment industry.
Brand New Day continues the deeply personal journey of Peter Parker following No Way Home’s emotional conclusion. Directed by Destin Daniel Cretton and written by Chris McKenna and Erik Sommers, the film is part of MCU Phase Six. It shows Peter living for four years in complete anonymity — forgotten by MJ, by Ned, and by every person he has ever known — yet continuing to protect a world that cannot acknowledge his sacrifice.
WaveMetrix tracking confirmed the trailer exceeded 1.1 billion total views by Tuesday. Its 24-hour figure of 718.6 million broke Deadpool & Wolverine’s 365 million Super Bowl record and No Way Home’s 355.5 million. GTA VI’s entertainment record of 475 million was also surpassed, making Brand New Day the most-watched promotional film content in the history of the medium.
These figures have sparked significant excitement about the film’s commercial prospects. No Way Home grossed $1.9 billion globally and became one of the most celebrated superhero releases of the modern era. Brand New Day’s extraordinary pre-release performance suggests that the film is on course for a debut that could match or exceed even that remarkable total.
Tom Holland, Zendaya, Sadie Sink, Jacob Batalon, Jon Bernthal, Tramell Tillman, Michael Mando, and Mark Ruffalo star in the film. It opens July 31 in theatres worldwide and will release in India in six languages in all premium formats. Brand New Day has delivered the extraordinary once already — with its trailer. The film itself opens in just a matter of months.